‘Management agency for independent singer-songwriters and electronic artists who produce ‘sound with substance’.’
The business began with a bit of luck and a lot of love from a viral Australian Facebook event and music festival called The City Bush Doof.
A community of innovative and abstract thinkers (also by Jimsesh) met regularly and one evening, decided to create a public event called ‘The City Bush Doof’.
The Viral Event.
The event exploded on social media – reaching almost 240,000 people with zero marketing spend – and was eventually hosted in Brisbane, Australia – across a total of 3 stages and 2 venues with 19 different artists.
The campaign was managed with media appearances and public announcements to shape into the brand it is today.